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1. Modularization, individualization and the first-copy-cost-effect: Shedding new light on the production and distribution of media content


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2. Was ist Content? Zur Definition und Systematisierung von Medieninhalten


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3. Online Content Syndication: Eine wettbewerbstheoretische Analyse aus Sicht der Dresdner Bank als Inhalteverwerter


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4. Modularization, Individualization and the First-Copy-Cost-Effect


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5. Was ist Content?


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6. Online Content Syndication


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7. Employing the Balanced Scorecard for the Online Media Business


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8. Online Content Syndication - A Critical Analysis from the Perspective of Transaction Cost Theory


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9. PRODUCT PLATFORMS FOR THE MEDIA INDUSTRY


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10. Product Platforms for the Media Industry


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