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1. Goodness-of-fit indices for partial least squares path modeling

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2. Is there a tacit acceptance of student samples in marketing and management research?


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3. Treating unobserved heterogeneity in PLS path modeling: a comparison of FIMIX-PLS with different data analysis strategies


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4. A new criterion for assessing discriminant validity in variance-based structural equation modeling

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5. Guidelines for choosing between multi-item and single-item scales for construct measurement: a predictive validity perspective

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6. Uncovering and Treating Unobserved Heterogeneity with FIMIX-PLS: Which Model Selection Criterion Provides an Appropriate Number of Segments?


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7. STUDIES: ACROSS INDUSTRY SIMILARITIES AND WITHIN INDUSTRY DIFFERENCES

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8. Finite mixture and genetic algorithm segmentation in partial least squares path modeling: Identification of multiple segments in a complex path

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9. Contents

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10. METHODOLOGICAL PAPER An assessment of the use of partial least squares structural equation modeling in marketing research

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