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Home » Search: Magdalena Bekk
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1. Criterion validity of the Multidimensional Scale of Irrational Beliefs (MSIB) with respect to anxiety, depression, and life satisfaction


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2. The positive impact of irrational beliefs?: A mutual connection with justice sensitivity


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3. Match them, if you can! The similarity between brand personality and endorser personality as determinant of perceived fit and purchase intentions


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4. Gender roles and implicit causality


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5. Development of the Multidimensional Scale of Irrational Beliefs (MSIB)


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6. Brand personality and its influence on brand loyalty - Do sophisticated brands have more brand loyal customers?


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7. Gutes Image, hohe Loyalität? Zum Einfluss der Markenpersönlichkeit auf Markenloyalität


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8. Match me, if you can – Zum Einfluss von persönlichkeitsbasierter Ähnlichkeit zwischen Marke und Testimonial auf die wahrgenommene Passung und die Kaufwahrscheinlichkeit


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