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1. Match them, if you can! The similarity between brand personality and endorser personality as determinant of perceived fit and purchase intentions


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2. Match me, if you can – Zum Einfluss von persönlichkeitsbasierter Ähnlichkeit zwischen Marke und Testimonial auf die wahrgenommene Passung und die Kaufwahrscheinlichkeit


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3. punktum. März 2006


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